The Social Mercenary
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The Social Mercenary
Giving Ethical the Edge it Deserves


TSM epitomises “Believing In Better”. We believe in people, we believe in purpose and we believe in Ghana. It is our mission to bring Ghanaian fabrics to the forefront of modern fashion and to celebrate the people and the culture in the process.

TSM Essentials - "Sourced in Ghana, Made in Ghana"

We are taking ethical products and giving them an edge. Currently we are selling ethical backpacks, tee-shirts and caps from Ghana using local fabrics and supporting local communities to create an incredible set of unique on trend products.

Bags - £55

We partnered with Ethical Apparel Africa to bring you the ultimate backpack. These bags are made with local GTP fabric, are splash proof and have a 17L capacity.

caps - £20 

Handmade by Johnny these are a first of a kind, fusing both Ghanaian fabrics with an iconic trucker hat design special. 

T-Shirts - £25

We partnered with local Social Enterprise Kente Master to source handwoven Kente a royal Ghanaian fabric that just looks incredible on these Tee's! 


Shoes - £69.99

Custom made shoes with a range of fabrics and designs to choose from. The shoes are lined with pleather a leather substitute for water resistance. Perfect for parties, occasions such as weddings, overall a great statement piece.

SANDALS - £69.99

Bright and interesting Sandals, custom made  with a range of beautiful African print fabrics and designs to choose from. The Sandals are pleather (a leather substitute). A great and versatile sandal. 



"A Statement Piece - Great for Weddings"

Follow Us on Social

Join our private FB page and receive an exclusive 20% discount code


Watch our Kickstarter Video

From Ghana to Asia we have taken African Fashion across the globe. It started with ethical bags and now we are creating Caps, T-Shirts and Backpacks!

Behind the Scenes Vlog

Vlog 14 - Seeing the ethical factory! -- This is a big day! Jack goes with Ethical Apparel Africa to see the prototypes of the new TSM backpacks being produced. The quality is outstanding.

Supporting Creatives

Check out our Generation One bags all the way in Singapore. If you're a creative and would like to represent TSM in your videos, picture or artwork - LET US KNOW <3 


Talk to us on Facebook

What have people said?

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Join the Discussion

WE want your help!

Do you Believe in Better?


apply to our AFFILIATE programme today and RECEIVE 50% off all purchases.


We are looking for creatives to join us on this journey to brighten up the streets. Apply to our programme today:


  • If you have less than 10,000 followers you will gain a 50% off discount code
  • You will be invited as VIPs to all TSM events in your area
  • You will be given a separate (20% off) discount code to promote TSM. At the end of each month you will receive 10% of every sale that uses your unique code. Easy money!
  • If you refer another person to the affiliate scheme you will also be rewarded. 

Minimum Requirements:

  • A willingness to create exceptional content on Social Media platfroms
  • A passion and zest for life that comes through every photo
  • Commit to having a discount code, TSM website and #TSMBeliver on your instagram bio and other platforms
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